Doctors are constantly looking for ways to bring in additional clients. One method that doctors use to bring in new clients, is to set up an office seminar series. An in-office medical seminar displays the doctor or chiropractic care's ability to apply itself to various medical conditions and helps to soothe the client's unease regarding medical treatments. These seminars are ideal for doctor client relations but may cut into the operating budget of your facility which may increase the need for a doctor practice loan.
Many subjects that are covered through seminar topics can cover subjects such as updated nutritional help for specified medical conditions and integrating movement into a patient's daily life. Your seminar can also cover medical health maintenance.
If you are planning a medical seminar can also tailor special topics based on specific patient needs.
Exhibiting your medical practice at a health fair is a great way to showcase your business to the public.
A health fair gives your business direct access to the public and allows you to meet potential clients and at the same time show the benefits of receiving medical care. .
Local hospitals, city newspapers, colleges all are great sources to find out when the next health fair will be in your area.
The best way to bring in new clients during your health fair is to offer free introductory patient consultations and give discounted rates for anyone who schedules an appointment at the fair. Ideally you will want to have your staff on site at the health fair to demonstrate chiropractic techniques which will help the potential and put them at ease by knowing what to expect when they schedule their first appointment.
Health publications are a great way to give your medical office exposure and helps to showcase your business to the public.
Conduct an online search to find local publications that are either monthly or quarterly and contact the marketing sales staff to schedule an appointment to discuss advertising in the publication.
It is best to get an idea on ad price and the circulation and circulation area of where the magazine will be distributed. You do not want to market outside your travel area of 50 miles.
You have to take into consideration that the individual may not live in your area but work in the neighborhood where your practice is located and may schedule an appointment during their scheduled lunch time.
If you are considering advertising in a health magazine you will want to consider working with a graphic designer who will put together a professional looking ad series that shows various conditions that your office can treat through chiropractic care.
Ideally you will want to feature a great photo and possibly an article explaining the benefits of chiropractic care.
An online marketing program is a great way to gain exposure for your chiropractic office. Begin by advertising your practice on health club and senior group websites along with your local newspaper website. Doctor practice loans allow you to receive additional working capital to fund a program like this.
Golf, tennis and other athletic websites are a great way to reach potential clients.
If cost is an issue and your practice does not have the cash flow to put together an adequate marketing program you may not want to consider a bank loan but instead you may want to consider a doctor practice loan. An average marketing budget may run for as low as $2000 or as high as $10,000 a month. Please realize you must spend wisely to get the best return on investment.
Most banks will lend to businesses that have at least 3 years in existence. If you have a new practice with at least 6 months in business you will qualify for a cash flow or bank statement loan through an alternative loan source.
Once your funds are established you will be able to begin by finding a marketing consultant to discuss your ideas and receive feedback on the best way to begin marketing your business.
The road to a steady flow of new patients starts with a good marketing program. However we understand programs which programs like this you will need additional cash flow. Take the steps necessary as soon as possible to bring in as many new patients who are looking for the solutions your medical practice has to offer.
